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| Clipping courtesy Carroll Hall at the All-Star Championship Wrestling blog. |
Since its inception in 1964 on WGHP-TV channel 8 in High Point, NC, the name of the wrestling show that was taped there was CHAMPIONSHIP WRESTLING. But in 1972, Jim Crockett Promotions began slowly rebranding their product as MID-ATLANTIC CHAMPIONSHIP WRESTLING, a process that would be completed by the end of 1973.
Toward the end of the run of CHAMPIONSHIP WRESTLING on channel 8, host Charlie Harville began referring to the program as "Mid-Atlantic Wrestling" on air, and the name began to pop up in ads for the TV show in the newspapers. One of those early ads using that name is seen above, from the September 17, 1972 edition of the Greensboro paper.
The earliest reference we've ever found by the promotion to "Mid-Atlantic" wrestling is from March 28, 1972 in an add for a wrestling event in Raleigh, NC. (See that ad here.)
EDITED 02/20/2026
