In the late 1970s, Roanoke promoter Pete Apostolou tagged a little promotional audio segment onto the end of the Mid-Atlantic Championship Wrestling program that aired on WSLS-10 in the greater Roanoke market. Apostolou was the local promoter for Jim Crockett Promotions. His own promotional company was called The Roanoke Sports Club.
After Bob Caudle would preview the matches for next week's show, you would hear the following:
"Mid-Atlantic Wrestling has been a presentation of WSLS TV-10 in association with the Roanoke Sports Club. Join us next Saturday afternoon for Mid-Atlantic Wrestling!
For complete information about sponsorship of wrestling matches in your area, contact the Roanoke Sports Club, Post Office Box 1855, Roanoke, Virginia, 24008."
This of course was only heard on the Roanoke version of Mid-Atlantic Wrestling, but was indicative of Apotolou's additional efforts to promote his towns in the Roanoke area, that included Lynchburg and other spot show towns.
Apostolou's headquarters for the Roanoke Sports Club was the Sportsman in downtown Roanoke, where advance tickets were always available for Aposolou's JCP wrestling programs at both the Civic Center and the famous Starland Arena.