We received this old newspaper ad from Carroll Hall at the All Star Championship Wrestling website. It's special becasue it mentions wrestling "direct from the studios of WDBJ-TV."
For the better part of the 1960's, WDBJ in Roanoke VA presented a live program called "All-Star Wrestling" on Saturday afternoons at 5:00 PM, in advance of the live event later that night at the Starland Arena. Local promoter Pete Apostolou (working for Jim Crockett Promotions) had the perfect set-up where the guys could come in and do the live "All Star Wrestling" TV at channel 7 and then the Starland Arena show later that night, all in one trip within hours of each other.
It was one of the highest rated programs in the market on a weekly basis. The show was hosted by WDBJ personality Hal Grant.
Johnny Weaver told us that WDBJ cancelled the show following an ugly incident between Ike Eakins and Luther Lindsay. Not long after, "Mid-Atlantic Championship Wrestling" hosted by Bob Caudle debuted on WSLS-10 in Roanoke VA, although for many years, they still ran the old "All Star Wrestling" logo over the Mid-Atlantic opening, which included two cartoon wrestlers and the introduction which announced the program presented by the Roanoke Sports Club. Promoter Pete Apostolou also did the inserted 30-second local promos until they began the 2:30 second spots taped in Raleigh for each local market.
(Some information for this article was pulled from the WDBJ page of the Studio Wrestling section of the Mid-Atlantic Gateway Archives.)